Final evaluation

  Fundamentals of advertising has been an experience, I have felt every emotion since I have been in this class and at some points time I felt overwhelmed with the final project but there is a saying that goes “ If you haven’t failed then you have never really tried anything new.” Coming into this class I hadn’t much computer knowledge and hated the idea of twitter but in retrospect I have a new found love for twitter, and even my blog. My sister sent me a text saying she loved my blog and said that it really sounded like I knew what I was talking about and that made me believe in myself because at first I didn’t believe I sounded like I did. I have learned a lot about myself in that I can achieve anything I put my mind to, I also have learned that I need to be confident in my ideas. Learning the ins and outs of advertising has been interesting and the average person really doesn’t know what it entails to create campaigns and get the consumers attention but I have learned key elements of advertising and for that I am grateful. When it comes to learning about advertising it is very important to have someone that teaching you be passionate about it otherwise you will be sitting in a class just listening to someone lecture but all you will here is the sound of the peanuts teacher, fortunately my teacher interacted with his students and made it fun and since I am a hands on learner everything worked out great.

EOC: Week 10: What Channels are you going to be using to get your product noticed?

I will promoting this ad via magazine and it will be posted in selected M.A.C locations nationwide. Tutorials will be held at the selected locations to give future contestants the opportunity to brush up on their makeup  application skills. This ad is "An integrated media ad campaign  which works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(92)

EOC Week 8 Typegraphy

Stay true and be fabulous

Stay true and be fabulous

 Stay true and be fabulous

Stay true and be fabulous

Stay true and be fabulous

Stay true and be fabulous

Final Project Analysis of Project in the Real World

My analysis on this project is that it will be a great success, anytime consumers are able to have the opportunity to have their five seconds of fame believe that will attract lots  of attention... so the idea of offering this contest is a great way to bring people in not only to feature the lipstick but also in bring contestants. so here it is the

Final Project Creative Content

In the creation of this M.A.C campaign three photographers were used whom are; Greg Allen, Joaquin Lares and keri Neal. The model featured in this ad is myself, Habebah Abdulrahim and the Makeup was provided by M.A.C. Photography studios at the Art Institute were utilzed as well as cameras.
The composition that I have created as my ad campaign is a great one because "A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format” and I have accomplished this.

Final Project Promotion

This M.A.C campaign will be in the form of a commercial advertisement, "Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(7)
This ad featuring Habebah Abdulrahim will be the ad to launch a of new M.A.C contest in which the winner will be the face of the next M.A.C lipstick campaign. The original ad that will launch this contest will be featured in magazines as well as posted in M.A.C stores nation wide.  when producing a print ad "A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(16)

Final Project " The Big Idea"

"A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.The idea sets the framework for all your design decisions." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(68)My idea for my M.A.C advertisement will be a print ad featuring myself as the model. A single head shot will be the image of the M.A.C lipstick campaign. I know that seeing a beautiful girl wearing lipstick isn't unusual for a lipstick ad but M.A.C usually focuses on usisng celebrities in their campaigns so I thought that using a regular everyday girl would be a good change. This ad will be the ad to launch the contest in which one young lady will have the chance to show her face to the world. This idea could even be a reoccurring theme featuring many new faces that no one has ever seen. This is my big idea because in thinking of the consumer insight and "Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(68) The parameters of the contest will include creating the most creative makeup on the provided models. There will be no limits on how creative the makeup can look but the contestants must only use M.A.C makeup.
Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(107) With this concept every young woman can compete for their dream of being famous."An integrated media ad campaign  which works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(92) and this campaign could easily be turned into a commercial by bringing a different model for each lipstick color.These models could each have a piece of the skip to say in each of the nine frames.