Final Project Analysis of Project in the Real World

My analysis on this project is that it will be a great success, anytime consumers are able to have the opportunity to have their five seconds of fame believe that will attract lots  of attention... so the idea of offering this contest is a great way to bring people in not only to feature the lipstick but also in bring contestants. so here it is the

Final Project Creative Content

In the creation of this M.A.C campaign three photographers were used whom are; Greg Allen, Joaquin Lares and keri Neal. The model featured in this ad is myself, Habebah Abdulrahim and the Makeup was provided by M.A.C. Photography studios at the Art Institute were utilzed as well as cameras.
The composition that I have created as my ad campaign is a great one because "A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format” and I have accomplished this.

Final Project Promotion

This M.A.C campaign will be in the form of a commercial advertisement, "Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(7)
This ad featuring Habebah Abdulrahim will be the ad to launch a of new M.A.C contest in which the winner will be the face of the next M.A.C lipstick campaign. The original ad that will launch this contest will be featured in magazines as well as posted in M.A.C stores nation wide.  when producing a print ad "A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(16)

Final Project " The Big Idea"

"A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.The idea sets the framework for all your design decisions." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(68)My idea for my M.A.C advertisement will be a print ad featuring myself as the model. A single head shot will be the image of the M.A.C lipstick campaign. I know that seeing a beautiful girl wearing lipstick isn't unusual for a lipstick ad but M.A.C usually focuses on usisng celebrities in their campaigns so I thought that using a regular everyday girl would be a good change. This ad will be the ad to launch the contest in which one young lady will have the chance to show her face to the world. This idea could even be a reoccurring theme featuring many new faces that no one has ever seen. This is my big idea because in thinking of the consumer insight and "Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(68) The parameters of the contest will include creating the most creative makeup on the provided models. There will be no limits on how creative the makeup can look but the contestants must only use M.A.C makeup.
Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(107) With this concept every young woman can compete for their dream of being famous."An integrated media ad campaign  which works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(92) and this campaign could easily be turned into a commercial by bringing a different model for each lipstick color.These models could each have a piece of the skip to say in each of the nine frames.

Final Project Competitive Analysis

M.A.C Competitive analysis

M.A.C’S main competitor is Smashbox cosmetics which is a cosmetics line for photo studio artists. Smashbox Studios is the home for co-founder and Chief Creative Officer Davis Factor's photography work. Smashbox is known as being very fashion-forward, but wearable, makeup, since its products are used and inspired by professional makeup artists. It is well known in the industry for its Photo Finish foundation primers, O-Glow lip and cheek colors and Photo Finish lipstick. http://www.ehow.com/about_6127828_smashbox.html#ixzz25LYXSrpyThey also feature recyclable products packaging made from sustainable paper and soy ink. Most of its products are irritation- and gluten-free. http://www.ehow.com/about_6127828_smashbox.html#ixzz25LYsBfbCSmashbox considers itself not only committed to offering professional quality products, but also to providing the education to use them well. [http://www.ehow.com/about_6127828_smashbox.html#ixzz25LaIQL9j]Smashbox perks to buyers include a frequent buyer discount program, "lunchtime" shopping promotion with a free gift, samples with orders and free shipping http://www.ehow.com/about_6127828_smashbox.html#ixzz25LaSRe00

MAC is a brand of makeup that has become synonymous with glamor and the latest fashions. Popular with celebrities and the average consumer alike, MAC's marketing and advertising campaigns emphasize the artistry of its makeup professionals, who create daring looks with brilliant colors like peacock blues and shocking pinks. The company also strives to educate beauty students about makeup application, and offers product discounts and classes through its MAC Pro initiative.http://www.ehow.com/facts_4797628_mac-makeup.html#ixzz25Lat0VIE

M.A.C was originally designed to help makeup artists and fashion photographers create visuals for professional photo shoots. http://www.ehow.com/facts_4797628_macmakeup.html#ixzz25LbdSfrK

In 1994, the Estee Lauder Companies acquired a controlling interest in MAC, eventually taking over the company completely in 1998. [http://www.ehow.com/facts_4797628_macmakeup.html#ixzz25LgmdeAz]One reason these cosmetics are so popular is because of their proven staying power; MAC products require little touch-up throughout the day or evening. Celebrity affiliations have helped MAC achieve its glamorous image and the company established the MAC AIDS Fund in 1994 to support people of all ages and countries who are affected by HIV and AIDS. http://www.ehow.com/facts_4797628_mac-makeup.html#ixzz25Lj5lZpuMAC products are available internationally at MAC boutiques, through its official website and at such luxury retailers as Macy's and Nordstrom's

As stated above both companies have a big celebrity clientele as well as connections with photographers. M.A.C and Smashbox also have great interest in the education of up in coming make-up artists so they provide videos, classes as well as discounts. M.A.C needs to improve by having an emotional benefit; “An intangible asset based on feelings, not on a functional characteristic of a product or service.” Yes there make-up lasts all night but how does it make the consumer feel otherwise. Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa, R.(2010)   (52)

Final project "The Pitch"

 Mac Lipstick Campaign Pitch

How do you pick your stick? Do you like it dark, light or in between? Are you a "Troublemaker" or a "Smash Hit?" Either way it's a "win win" situation because you will be "Infused with Glam," and your honey will love you to "Sweet Bits." Whatever color You choose you will look "Glaringly Hip" and everyone will say "Wham!" "Baby's on Fire!"

  This is sort of a skit that includes just some of the lipstick colors that MAC offers. The words or phrases that are in quotations are the featured colors. I plan to make the text the same color as the particular lipstick as well as have different personalities for each color. Once I had written this skit I had to ask myself "Does it sound stiff? Or like an annoying salesperson trying to sell you something? It should sound like something you'd say in conversation with a friend."

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