Wednesday, August 1, 2012

EOC Role of women in modern advertising




https://www.google.com/search?q=the+role+of+women+in+modern+advertising&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=l70ZUKujGPSf6QGNnYDYAw&biw=1118&bih=979&sei=mr0ZUJTYN4Hr6wH-54G4BQ


Advertising hasn't changed much since the Mad Men days and it is shown here in this Dolce & Gabbana ad. The woman is still an object of the mans desire but is still literally held down. In the old days women were meant to stay at home, take care of the kids and keep food on the table. Even though today's women go out and strive to make great careers for themselves we are still portrayed as sexual objects that are up for grabs. You hardly ever see advertisements with strong powerful and successful women without them being half dressed or looking like some kind of glamazon all greased up with mac polished lips as seen in the Live more with life advertisement below. This is ad is picture is on a site saying that 50 percent of young women prefer larger breasts over high IQ, why would women want larger breasts over a higher IQ? That's a given, because women think men like larger breasts and women want men because men make women happier as stated at http://www.livemorewithlife.com/50-per-cent-of-young-women-prefer-larger-breasts-over-high-iq/102/. I have no problem with women being sexy, I love being sexy but there is a time and place for it. i would really like to see a change in the way that the world advertises but as they say sex sells and if isn't broke then don't fix it.



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