Wednesday, September 19, 2012

Final evaluation

  Fundamentals of advertising has been an experience, I have felt every emotion since I have been in this class and at some points time I felt overwhelmed with the final project but there is a saying that goes “ If you haven’t failed then you have never really tried anything new.” Coming into this class I hadn’t much computer knowledge and hated the idea of twitter but in retrospect I have a new found love for twitter, and even my blog. My sister sent me a text saying she loved my blog and said that it really sounded like I knew what I was talking about and that made me believe in myself because at first I didn’t believe I sounded like I did. I have learned a lot about myself in that I can achieve anything I put my mind to, I also have learned that I need to be confident in my ideas. Learning the ins and outs of advertising has been interesting and the average person really doesn’t know what it entails to create campaigns and get the consumers attention but I have learned key elements of advertising and for that I am grateful. When it comes to learning about advertising it is very important to have someone that teaching you be passionate about it otherwise you will be sitting in a class just listening to someone lecture but all you will here is the sound of the peanuts teacher, fortunately my teacher interacted with his students and made it fun and since I am a hands on learner everything worked out great.

Wednesday, September 12, 2012

EOC: Week 10: What Channels are you going to be using to get your product noticed?

I will promoting this ad via magazine and it will be posted in selected M.A.C locations nationwide. Tutorials will be held at the selected locations to give future contestants the opportunity to brush up on their makeup  application skills. This ad is "An integrated media ad campaign  which works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(92)

EOC Week 8 Typegraphy

Stay true and be fabulous

Stay true and be fabulous

 Stay true and be fabulous

Stay true and be fabulous

Stay true and be fabulous

Stay true and be fabulous

Tuesday, September 11, 2012

Final Project Analysis of Project in the Real World

My analysis on this project is that it will be a great success, anytime consumers are able to have the opportunity to have their five seconds of fame believe that will attract lots  of attention... so the idea of offering this contest is a great way to bring people in not only to feature the lipstick but also in bring contestants. so here it is the

Final Project Creative Content

In the creation of this M.A.C campaign three photographers were used whom are; Greg Allen, Joaquin Lares and keri Neal. The model featured in this ad is myself, Habebah Abdulrahim and the Makeup was provided by M.A.C. Photography studios at the Art Institute were utilzed as well as cameras.
The composition that I have created as my ad campaign is a great one because "A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format” and I have accomplished this.

Final Project Promotion

This M.A.C campaign will be in the form of a commercial advertisement, "Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(7)
This ad featuring Habebah Abdulrahim will be the ad to launch a of new M.A.C contest in which the winner will be the face of the next M.A.C lipstick campaign. The original ad that will launch this contest will be featured in magazines as well as posted in M.A.C stores nation wide.  when producing a print ad "A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(16)

Final Project " The Big Idea"

"A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.The idea sets the framework for all your design decisions." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(68)My idea for my M.A.C advertisement will be a print ad featuring myself as the model. A single head shot will be the image of the M.A.C lipstick campaign. I know that seeing a beautiful girl wearing lipstick isn't unusual for a lipstick ad but M.A.C usually focuses on usisng celebrities in their campaigns so I thought that using a regular everyday girl would be a good change. This ad will be the ad to launch the contest in which one young lady will have the chance to show her face to the world. This idea could even be a reoccurring theme featuring many new faces that no one has ever seen. This is my big idea because in thinking of the consumer insight and "Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(68) The parameters of the contest will include creating the most creative makeup on the provided models. There will be no limits on how creative the makeup can look but the contestants must only use M.A.C makeup.
Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention." Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(107) With this concept every young woman can compete for their dream of being famous."An integrated media ad campaign  which works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(92) and this campaign could easily be turned into a commercial by bringing a different model for each lipstick color.These models could each have a piece of the skip to say in each of the nine frames.

EOC Youth in Advertising

Youth marketing or advertising is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 12 to 34. More specifically, there is the Tween marketing, targeting people in the 8 to 12 year-old range, Teen Marketing, targeting people age 13 to 19, College Marketing, targeting college-age consumers, typically ages 18 to 23, Young The youth market is critical because of the demographics’ buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
When selling to youth one might find it difficult to connect with. It is hard to create a message that youth won’t reject so advertisers must be smart, this is the time for advertisers to bring in younger people to get ideas working. Doing market research on trends and providing interactive marketing strategies is a great start because youth this day in age are constantly bombarded with social media networks and so on. Brands always embrace youth and even though some ad campaigns target younger customer that doesn’t stop older one from purchasing.

 It’s not only about how a brand advertises it’s also about placement…for instance, when a mother and daughter go into say a Wal-mart where are all those little things kids love so much? Closer to the flow because kids are little and will beg and plead for that item until the mother says yes. This is how product placement is important. This goes hand and hand with presenting bright colors and things that are out of the ordinary youth is obsessed with the next new thing so being creative is key.

Sunday, September 2, 2012

Final Project Competitive Analysis

M.A.C Competitive analysis

M.A.C’S main competitor is Smashbox cosmetics which is a cosmetics line for photo studio artists. Smashbox Studios is the home for co-founder and Chief Creative Officer Davis Factor's photography work. Smashbox is known as being very fashion-forward, but wearable, makeup, since its products are used and inspired by professional makeup artists. It is well known in the industry for its Photo Finish foundation primers, O-Glow lip and cheek colors and Photo Finish lipstick. also feature recyclable products packaging made from sustainable paper and soy ink. Most of its products are irritation- and gluten-free. considers itself not only committed to offering professional quality products, but also to providing the education to use them well. []Smashbox perks to buyers include a frequent buyer discount program, "lunchtime" shopping promotion with a free gift, samples with orders and free shipping

MAC is a brand of makeup that has become synonymous with glamor and the latest fashions. Popular with celebrities and the average consumer alike, MAC's marketing and advertising campaigns emphasize the artistry of its makeup professionals, who create daring looks with brilliant colors like peacock blues and shocking pinks. The company also strives to educate beauty students about makeup application, and offers product discounts and classes through its MAC Pro initiative.
M.A.C was originally designed to help makeup artists and fashion photographers create visuals for professional photo shoots.
In 1994, the Estee Lauder Companies acquired a controlling interest in MAC, eventually taking over the company completely in 1998. []One reason these cosmetics are so popular is because of their proven staying power; MAC products require little touch-up throughout the day or evening. Celebrity affiliations have helped MAC achieve its glamorous image and the company established the MAC AIDS Fund in 1994 to support people of all ages and countries who are affected by HIV and AIDS. products are available internationally at MAC boutiques, through its official website and at such luxury retailers as Macy's and Nordstrom's

As stated above both companies have a big celebrity clientele as well as connections with photographers. M.A.C and Smashbox also have great interest in the education of up in coming make-up artists so they provide videos, classes as well as discounts. M.A.C needs to improve by having an emotional benefit; “An intangible asset based on feelings, not on a functional characteristic of a product or service.” Yes there make-up lasts all night but how does it make the consumer feel otherwise. Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa, R.(2010)   (52)