Youth marketing or advertising is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 12 to 34. More specifically, there is the Tween marketing, targeting people in the 8 to 12 year-old range, Teen Marketing, targeting people age 13 to 19, College Marketing, targeting college-age consumers, typically ages 18 to 23, Young The youth market is critical because of the demographics’ buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. http://en.wikipedia.org/wiki/Youth_marketing
When selling to youth one might find it difficult to connect with. It is hard to create a message that youth won’t reject so advertisers must be smart, this is the time for advertisers to bring in younger people to get ideas working. Doing market research on trends and providing interactive marketing strategies is a great start because youth this day in age are constantly bombarded with social media networks and so on. Brands always embrace youth and even though some ad campaigns target younger customer that doesn’t stop older one from purchasing.
It’s not only about how a brand advertises it’s also about placement…for instance, when a mother and daughter go into say a Wal-mart where are all those little things kids love so much? Closer to the flow because kids are little and will beg and plead for that item until the mother says yes. This is how product placement is important. This goes hand and hand with presenting bright colors and things that are out of the ordinary youth is obsessed with the next new thing so being creative is key.