Wednesday, September 12, 2012

EOC: Week 10: What Channels are you going to be using to get your product noticed?

I will promoting this ad via magazine and it will be posted in selected M.A.C locations nationwide. Tutorials will be held at the selected locations to give future contestants the opportunity to brush up on their makeup  application skills. This ad is "An integrated media ad campaign  which works across channels, which might include print, broadcast, interactive, mobile, video-sharing, other screen-based media, out-of-home media, and unconventional media."Advertising by Design: Generating and Designing Creative Ideas across Media.Wiley.Landa,R.(2010)(92)

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