I will promoting this ad via magazine and it will be posted in selected M.A.C locations nationwide. Tutorials will be held at the selected locations to give future contestants the opportunity to brush up on their makeup application skills. This ad is
"An integrated media
ad campaign which works across channels, which might include print, broadcast, interactive, mobile,
video-sharing, other screen-based media, out-of-home media, and unconventional
media."Advertising by Design: Generating and Designing Creative
Ideas across Media.Wiley.Landa,R.(2010)(92)
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